event management - event production - brand design and styling










Tuesday, January 26, 2010

Calling all Young Designers !

"Iam looking for young designers in the fields of fashion, art, interior, architectural and industrial design for a series of interviews on 'what makes you tick' .. Bringing focus on the designers hub of Brisbane.. Great PR on a designers budget!"

Are you a young visionary in your field of design ? then i want to buy you a coffee .. Design (particuarly fashion and all that inspires it ) is my passion and i want to display a series of interviews with young designers in Brisbane.

Please contact me!
Twitter @_GemmaDavies
gemma_davies@hotmail.com

Sunday, January 24, 2010

Go Red !

So like a true victim of fashion trends current and totally 'in', the second i hear that this winter is the winter for RED i say goodbye to my curly blonde locks to welcome a fiery introduction to the dark side. And i have to say ... I LOVE IT ! What an excuse to completley chuck out my wardrobe (AKA put it on eBay) and replace it with a hue of navy, black and gold in the seasons latest military styles. And for those of you thinking that i 'could have done it blonde' i say... you'll never never know if you never never go RED ! Being blessed with green eyes may have helped but there is simply no better reason to sport the ivory skin and fiery hair for me than that i look like a completely different person ... PERFECT for a new year and new outlook on the future. Bring on 2010 ! If i have the balls to go red i can do anything !

My locks are copyright to Jools Purchase of Killajools Hair Check it out
http://www.killajools.com.au/

Y Gen minus the 'Why' ?

"For the past four years I have maintained full time employment while finishing a Bachelor Business Marketing majoring in Design. I believe by doing this I have gained valuable experience priceless to any potential employer. I am a 'Y' Gen minus the 'Why?'. I work hard and understand the outcome of a rewarding succession plan. I plan to be happy in my employment because I will work in a position that inspires my passion for fashion, marketing, planning and enthusiasm for business development"

Friday, January 15, 2010

Soul Destroying

Working in fashion retail you expect to hear the usual knock backs from customers..
' I dont like the colour', 'I dont like the cut", or simply 'It's not what I'm looking for'.
But then you can bear witness to some of the most soul destroying comments, that leave you with your jaw on the floor as you watch a young figure in a size 6 tear herself apart in front of a mirror. It's the age old question that has destroyed womens love for their own bodies and in the extreme it has bent eating habits in the youngest of girls.
"Does my bum look big in this?" Do you think that if the first women to ever say that had turned her words around and said 'These pants just aren't for me but i bet i would look amazing in a high waisted tailored number' that we would even be in this mess ?
I'm not over reacting when i say i have heard women literally say the words

" I am too ugly for this dress"

This is completely soul destroying ! You should never say that about yourself. If anything the dress is not worthy of YOUR body shape or YOUR style... Don't get me worng i am female and i have had moments where i feel like not even a full track suit looks good on me but i know what does and i know what i feel amazing in ! So no i dont try on things that i know are not going to suit my body shape and yes when you try on a dress that looks amazing you should repeat after me...
"this dress is lucky to look so good on me, I am too amazing in this dress"

Much love

Thursday, January 14, 2010

Bardot Clothing Company

I am proud to say I have worked for the Australian clothing brand Bardot for almost 4 years, a most unlikely occurrence coming from a member of the generation that is dubbed to never hold down a long term position. I put it down to working with the finest group of ladies everyday on the job and being able to enjoy two great loves of my life, fashion and socialising. What other job would make me happier than one where I am surrounded by clothes that are directly on trend with the season designs AND I get to meet people all day everyday where I am chatting and sharing my knowledge on what’s hot right now. Don’t get me wrong this is no boutique ‘counter queen’ job, I pride myself and my colleagues on our hard working ethics and high standards of customer service. There is a lot of work that goes on behind the scenes to make sure all of the girls are on trend and ready to provide ‘styling’ not just ‘serving’, more than I have experienced at any other employer. The owner and business director behind Bardot always compares us to the sales consultants at the Chanel design house. The sales consultants he speaks of are flown all around the world because the service and styling they have to offer are simply priceless (dream job!) Their knowledge is flawless and when you purchase a Chanel suit you are also purchasing the sales consultant (and the brand of course) Where is this level of service in Australia ? Well I know from personal experience that you have a good chance of finding it with in the walls of a Bardot store. Minus the expensive price tag you can still get an impeccable level of ‘personalized’ service you just need to know where to go.

www.bardot.com.au

Happy Shopping !

Much Love

A minute inside a dreamers mind…

Ever tried to put what you want into words? Late last year I attempted too…..

When your young you are asked the question about a million times…What do you want to be when you grow up? Policeman, doctor, teacher and dancer are in the top ten responses. We were asked the question so many times that we could have given a different answer each time and never repeated an occupation. I over heard a small child and his mum on the bus on the way to work one day and his mum had asked the question (probably for the hundredth time)
What do you want to be when you grow up sweetie ?...
The small child replied,
‘Mum, you have asked me one million times if you forget again I will have to give you a time out’
Smart kid!

Maybe being asked this question too many times affects the way we look at working and getting a job. It took me 2 years of a degree that I wasn’t happy in to realise that I should make a degree ‘fit me’ rather than trying to change what I was good at or what I loved to fit a specified course. Insert a lot of soul searching and that lead me to where I am today.

I am about to graduate from a Bachelor of Business in Marketing with a Major in Design. I love communicating with people and integrating strategies with real life situations. I strive to achieve goals and build business strategies from brain storming ideas. I enjoy testing the boundaries of new social media techniques and how they affect consumer, brand relationships. The psychologies of consumerism and consumer behaviour are two fields I have excelled in. I will continue to brand myself as an ambassador of the importance of customer service and relationship marketing. Fashion is my love and the retail industry is where my expertise (and most of my savings) are. This is what I am good at and this is what I will continue to strive to improve at. So if you where to ask me the question again ... that is what I want to be when I grow up.

Thanks Mike !

Late last year I got a wake up call from an amazing friend….


Sometime in life you find a friend that can give you the inspiration to be great ! I have a lot of amazing people in my life and each and every one of them inspire me to go after my goals. They are also there when I get knocked back and comfort me with ice-cream and loving words… but then there are those friends that have the ability to kick you in the behind and make you shout for what you want rather than just whisper. And take the time to say the harsh things you need to hear in order to achieve your goals. The honest voice over the crowd !

Mike Boyd is one of Brisbane’s most inspiring young entrepreneurs, digital brand consultants, motivational speaker and overall great guy. One coffee and a short three hour session with this man and he can have the most unorganised and bewildered dreamers ( such as yours truly) believing that their hair brained ideas are not only possible but could be structured and successful ventures to pursue. Calling him a life coach would be too generic and he is more than a motivational speaker, he is a ‘through anything at me and I can do it’ kind of guy. So as I begin my journey to success I have to thank Mike for everything he has done…which he may think is not much but trust me has done a lot !

Thanks Mike !

www.mikeboyd.com.au