event management - event production - brand design and styling










Sunday, March 14, 2010

Welcome to Oscar World !


I need to have a word with the event co-ordinator fo the Academy Awards... Patch me through.
I don't know what the budget was but i am guessing ALOT so lets talk about the cardboard cut out gold men behind Quentin and Diane. Remind you of going to the photo booth at Movie World and getting your picture taken with a cardboard super man much ??? I say loose them or make them those really big ones where you wonder if there is chocolate inside !!! Just a thought ...

Dear Diane Kruger

You are amazing ! and how you missed out on the best dress listed ( and Miley Cyrus did because personality does not count) i will not know. Tres Chic !

Saturday, March 6, 2010

If my high heels are supposed to get me closer to heaven then the rent they’re charging is going to kill me

It is a sad day (I don’t care who says it isn’t) when you have to take your favorite pair of heels to the shoe doctor. Leaving then in the hands of a stranger all because you decided to ignore the signs of neglect and continue to wear them when the sole clearly needed attention and the heel was one dance floor away from being exposed. This is where you pay the price. And this is where I compare a female’s attachment to shoes to an enthusiastic driver and their car’s wheels. If the tires on a car are its connection to the road and should never to be neglected or skimped on price because quality tires ensure the cars drive, then a pair of Urban Soul heels is a woman’s tire. And should never be skimped on price or you feet will pay for it. You should also pick a trusted mechanic/shoe doctor to ensure they always come back happy. I will pick up two of my shoes (children) tomorrow and hand over $88 for them, ex’y I know but as a parent I neglected and now I should pay the price, just the same when my mum didn’t take me to the dentist for a year when I was 9yo and got slapped with a bill bigger than my shoe collection 6 fillings later. So I suggest you act now! Lets face it your favorite pair of pumps are always there… protecting us from harm ( AKA making your feet hurt so much letting you know you need to go home!) and best of all they complete us…I mean our outfit.

Thursday, February 25, 2010

Thank You Shoppers

I have found something worth obsessing about ! You may have know about this for sometime but I have only decided to indulge in this fast passed and exciting phenomenon recently. Yes that’s right I have started an EBAY store ! Forever have I searched for a way to refresh my wardrobe with out spending , and I have found the solution by working hard and sticking to some simple rules I have spent NO money to have a NEW wardrobe.



When I say work hard it is the effort that goes into uploading my unwanted items and tracking them, writing the perfect description, relaying with potential buyers via email about my items and then finally posting my clothes off to their new home. They are really the only hard bits the rest of the time I’m sitting back watching my Pay pal account fill up with the good stuff ! (Note.. ‘Good stuff’ AKA stuff given in exchange for shinny new outfits and shoes ) This is however the moment where everything could turn pear shaped ! So I have a set in place a golden rule.


Never spend more on the new than you made on the old ! … meaning instead of repeating bad mistakes of purchasing a brown leather cowboy inspired vest because I think I would wear it even though it was 100 clams. I only spend the money I make on EBay from my old items on new items. A straight swap in my mind. So really I should be thanking the shoppers of EBay for my new black and white striped nautical blazer from Bardot. Thank You Shoppers and come again !

Thursday, February 18, 2010

The Goddess Guide

A thousand apologies for abandoning you blog! I feel like a terrible friend for not updating you for so long! … However I must selfishly confess that sometimes life throws us some crazy weeks that shake us up and remind you that you have to take time to actually live a week concentrating on the relationships you have with friends and family instead of those in your virtual universe. This week I said a final goodbye to a friend and gained another, I learnt a few things and debated others, tried new experience and feared those I could bring myself to do. All in a weeks work....





I’m currently reading a delicious book called ‘The Goddess Guide’ written and illustrated by Gisele Scanlon. A perfect piece of reading that in my opinion embodies the art of information sharing (which is always closely linked to the art of creating brand wealth… Gary Vaynerchuk) Miss Scanlon describes herself as a seeker of all things stylish and eclectic and exhausted her passport while doing it. The Goddess Guide is over 300 pages of decedent stories, facts and ‘odd bits’ on anything and everything fabulous. Style, beauty, travel, lifestyle, food, having fun and the all important ‘G-spots’ known as Gisele’s ultimate favorite places are all included. Not only does she tell you how fabulous they are but where they are, how much they are and if there is any where better! For those of you who already know about the book (Great!) and failed to tell me about it sooner (Thanks Jools for the borrow!) then I believe you have missed the point of the book. Sharing information. If every women on the planet shared her beauty secrets don’t you think there would be cheaper, better options for every budget and every taste. So lets get sharing ! Tell everyone about your favourite places and products to eperience the ultimate databasing of 'goddess' information. I am about to run a product launch night at work which is based on the idea of information sharing and product knowledge and styling. I can’t wait !!!

Wednesday, February 3, 2010

Abolish these trends now !!

Its very risking when being a social/ fashion commentator to stand forward and predict what you believe to be a trend that is dead or overdone. I’m not afraid to do so. The following trends should be abolished, stopped, eliminated, eradicated and brought to an end. Working in fashion retail these trends cross my path everyday. And please don’t get me wrong I am a victim to my trade and completely dedicated to the hottest and straight of the runway looks to make you drool. The follow however are NOT

1- Chipped Nail Polish. Black Particularly!! –I understand that when you live a busy lifestyle (or a student one) having the time to get a manicure or even a DIY at home is all about finding the time. HOWEVER. Wearing chipped and flawed BLACK nail polish does not portray an ‘I don’t care what I look like trend’ it just plainly looks like you have been digging in dirt. Full stop

2- Wearing the same as four other friends at the same time- Jinx much!

3 -Dressing it down all the time – Looking like you have stepped off the set of a re-make of Gilligan’s Island is not a trend, its just down right lazy.

NOW do not mistake dressing it down with the hottest trend right now the 1990’s Garage Days, girl next door look.

4- Wearing Thongs with Labels – I don’t care if the only thing you can wear on your feet is your $2 or $20 Havianna thongs, if you put on a designer label i.e. Zimmerman’s new floral collection autumn/ Winter 10 you owe that dress more than a two bit piece of rubber. Full stop

5 - Fake Tan – orange, smelly, cover-up and essentially fake. Enough said!

If you don’t agree with me then clearly you indulge in one of these five because they ultimately come in a one package 99% of the time.

Tuesday, January 26, 2010

Calling all Young Designers !

"Iam looking for young designers in the fields of fashion, art, interior, architectural and industrial design for a series of interviews on 'what makes you tick' .. Bringing focus on the designers hub of Brisbane.. Great PR on a designers budget!"

Are you a young visionary in your field of design ? then i want to buy you a coffee .. Design (particuarly fashion and all that inspires it ) is my passion and i want to display a series of interviews with young designers in Brisbane.

Please contact me!
Twitter @_GemmaDavies
gemma_davies@hotmail.com